Local SEO (search engine optimization) is key to organic search results for small businesses.
Customers using their mobile phones for a product or service spend over 50 percent of their time looking for local products or services. You want your business at the top.
How do you get there?
Here are a few tips to help your local SEO.
Google My Business
The easiest and cheapest way to get to the top of local SEO is to sign up for the free Google My Business (GMB). The key to GMB success is to fully fill out your information.
Include all details to your exact address and abbreviations. These must be the same as what is listed on your website. Update your business hours and make sure your phone contact is correct.
Don’t forget to include your social media accounts. If you have special offers or news on your social media, include that in your business description. Encourage potential customers to follow you.
Don’t forget to include photographs of your business. Show your products, your business and parking, or drive thru information.
In your business description, include the areas that your business services. Your business may be in one location, but you could service a five-mile area around your business. Include this area. This helps your local SEO for those areas that may be neglected with SEO.
If you have multiple locations, create separate GMB for each location.
For a more detailed guide on how to optimize your GMB and your website for local SEO click here.
Use local keywords in your content and in your social media. Repeating your information in multiple areas helps solidify your local SEO.
Work With Local Organizations
Whether you work with a local sports team or a local food shelf, anything local helps your company’s local SEO. Those backlinks to your business further strengthens your local SEO.
Include local information on your content. Your business may have a local story on how it started, or the specialized product that you offer. This may be related to your area. Create that content and use those local keywords.
Online Business Directories
Be sure to get your business listed in local business directories. Include your business in service areas in a close radius to your physical business location.
Whether the local news or a human interest story, getting on local television helps improve your local SEO. Google sees the backlinks from a reputable site to your site. There are the local ties. This strengthens your local authority.